Enrollment Strategies
Improve Marketing Efforts, Contact Strategy and Enrollment Processes. Today.
Many options exist for admissions teams to increase efficiency and get to leads quickly. Below are just a few approaches that have proven effective, immediately boosting enrollment for our clients.
Increase Student Enrollment Using Technology.
Increasing enrollment numbers requires quickly following up on leads. But most admissions departments don’t have the capacity to handle follow-up effectively, and counselors-turned-telemarketers are becoming disgruntled, resulting in high turnover and low results. The solution? Many schools are implementing in-house call center technology, outsourcing part or all of their admissions, or using virtual call center environments. We have in-depth experience in outbound, inbound, 3rd party and virtual call center environments.
Gain Visibility Into Your Enrollment Efforts.
Most enrollment departments have goals they want to achieve, but no effective way to track their current efforts. The fact is, you can’t manage what you can’t see. We’ll help you select technology that will track key performance indicators such as which vendors are providing the most qualified leads, optimum staffing levels, amount of time spent per lead, contact rates and more. These insights will also help you identify which counselors are most productive, so effective sales methods can be replicated.
Analyze Gaps For An Enhanced Student Experience.
Are the leads you’re getting qualified? Do your enrollment counselors and advisors work as a team? Are prospective students getting the attention they need to apply, then stick with you long enough to start the program? These are just a few areas where improved processes can immediately impact your retention results.
Make It Happen can help you determine whether building in-house teams or outsourcing is the most cost-effective strategy for your institution – and then implement a solution that works. Our outsourcing recommendations are vendor-neutral - meaning we don’t get kickbacks from the vendors we recommend. This ensures advice and recommendations are based solely on your goals and needs, while keeping costs in check.